The media play a diverse and significant role in the practical expression of racism and in the everyday politics of ethnicity. Written by two veterans of research on media and 'race', this book offers a fresh comparative analyses of the issues and sets out the key agendas for future study. This book: Introduces and evaluates key conceptual issues; Provides a conceptual framework for understanding the role of the media; Addresses a number of pressing political concerns including 'racial'justice and the drift to the Right; Includes a wide range of contemporary examples from Britain, the USA, Europe, Australia; Analyzes the growth of indigenous people's media; Compares media representations of 'race', 'religion', 'tribe', and 'nationality;' Assesses current strategies for reforming professional media practice in this sphere.