Husain explains how worked as a freelance writer for a beauty magazine to earn money to attend beauty school. After attending beauty school, she heard stories of the damaging effects of beauty products using chemical ingredients, and this framed her belief in the merits of herbal and natural beauty products. She began by making each product by hand in her kitchen, eventually moving her business to factories as the demand for her products grew. As of 2016, the company has formulated over 375 different beauty products, including natural skin whiteners. Although Shahnaz Herbals is primarily sold into the premium market, more recently it has created a line for the mass market after Husain was approached by a woman complaining that she could not afford the products. Instead of paying for advertising, Husain notes how she attended trade shows and press conferences to spread brand awareness. Attending international trade shows and holding press conferences in foreign countries also helped her company become known outside India. Husain also describes how employing a franchise model both allowed her business to grow, and served as a provider of employment and empowerment for women looking to make money. The company now has over 400 franchisees. As her business grew, Husain also became active in corporate social responsibility programs, the importance of which she discusses at length.