From disturbing new research about the long-term impact of sports concussions to publicly financed stadiums that drive profits to team owners but not communities, author Ken Reed argues that much of our sports culture is broken, driven by ego and greed. Reed outlines some of the most pressing challenges in sport today, then offers practical solutions for change. The book includes lists of helpful resources for readers interested in change at various levels-from elementary school sports and AAU to professional sports and injury research.