"Publicizing your book is critical to its success-and with Rick Frishman and Robyn Freedman Spizman as your guides, you'll be a PR whiz in no time. In this groundbreaking third volume of the Author 101 series, they'll share their hard-won secrets, as well as testimonials from publishing insiders and information from media contacts. Whether you're going with an established house or self-publishing, you'll learn how to craft the right promotional campaign for your book-the campaign that will make your book as well-read as it is well-written! Book jacket."--Jacket.