Tom Bower has a distinguished reputation as an investigative historian, broadcaster and journalist. This biography focuses on how Richard Branson created himself and sold himself. Helped by eyewitness accounts of people with direct experience of Branson, Bower has a uncovered a different tale to the one promoted by Virgin's publicists. Here is the full story of Branson: his businesses, his friendships, his ambition, his law-breaking, his drug-taking, his bullying.