E-commerce

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Carol TraverCarol Guercio TraverCarol G. TraverKenneth C. Laudon3 editions

In the 14 years since it began in 1995, electronic commerce has grown in the United States from a standing start to a $228 billion retail business and a $3.4 trillion business-to-business juggernaut, bringing about enormous change in business firms, markets, and consumer behavior.

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4 credited authorsSearch language english

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Carol Traver
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Carol Guercio Traver
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Carol G. Traver
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Kenneth C. Laudon
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