Flexibility, specialization, and niche marketing are buzzwords in the business literature these days, yet few realize that it was these elements that helped the United States first emerge as a global manufacturing leader between the Civil War and World War I. The huge mass production-based businesses - steel, oil, and autos - have long been given sole credit for this emergence. In Endless Novelty, Philip Scranton boldly recasts the history of this vital episode in the development of American business, known as the nation's Second Industrial Revolution, by considering the crucial impact of trades featuring specialty, not standardized, production. Scranton takes us on a grand tour through American specialty firms and districts, where, for example, we meet printers and jewelry makers in New York and Providence, furniture builders in Grand Rapids, and tool specialists in Cincinnati. Throughout he highlights the benevolent as well as the strained relationships between workers and proprietors, the lively interactions among entrepreneurs and city leaders, and the personal achievements of industrial engineers like Frederic W. Taylor. The result is an enriching overview of the dynamic history of American manufacturing.