Les métiers du marketing et de la publicité, nouvelle édition offers a comprehensive overview of the various careers available within the fields of marketing and advertising. Written by Murielle Wolski-Quéré, the book examines the evolving landscape of consumer behavior, market analysis, and promotional strategies, linking them to concrete job functions such as brand management, market research, media planning, and creative direction. It provides practical insights into the skills and qualifications required for each role, as well as the typical career paths and professional development opportunities. Aimed at students, recent graduates, and professionals considering a shift into marketing or advertising, the volume combines theoretical foundations with real‑world examples drawn from contemporary industry practice. The guide also addresses the impact of digital transformation on traditional marketing disciplines, highlighting emerging specialties like social media management, data analytics, and search engine optimization. By presenting a clear map of the occupational terrain, the book helps readers identify where their interests and strengths align with the demands of the marketplace.