This book presents a rhetorical model of pragmatics. Geoffrey Leech argues for a rapprochement between linguistics and the traditional discipline of rhetoric, maintaining that the language system in the abstract must be studied in relation to a fully developed theory of language use. Over the years, pragmatics -- the study of the use and meaning of utterances to their situations -- has become a more and more important branch of linguistics, as the inadequacies of a purely formalist, abstract approach to the study of language have become more evident. This book presents a rhetorical model of pragmatics: that is, a model which studies linguistic communication in terms of communicative goals and principles of 'good communicative behaviour'. In this respect, Geoffrey Leech argues for a rapprochement between linguistics and the traditional discipline of rhetoric. He does not reject the Chomskvan revolution of linguistics, but rather maintains that the language system in the abstract -- i.e. the 'grammar' broadly in Chomsky's sense -- must be studied in relation to a fully developed theory of language use. There is therefore a division of labour between grammar and rhetoric, or (in the study of meaning) between semantics and pragmatics.