"Let Bill Inmon, along with Robert Terdeman and Claudia Imhoff, introduce you to exploration warehousing, an innovative new approach to finding business opportunities hidden in patterns of data. In this book, they explain the exploration process and identify the types of data-warehouse designs best suited for exploration. They then outline the steps that must be followed in order to turn data into a competitive advantage." "Using numerous case examples, the authors describe original exploration techniques and demonstrate how IT managers can work together with business managers to identify significant value in the data. These patterns can reveal opportunities in the marketplace for new products and services, when to discontinue products and services, where to streamline operations, and much more. To verify the strength and accuracy of these patterns, they show you how to use exploration with data mining techniques to assure business value."--Jacket.