"Access a level of creativity you never thought possible, using techniques Tom Sturges-former head of creative at Universal Music Publishing Group-learned in his 25-plus years in the music industry. Everyone is innately creative. But many of us-especially those trying to develop careers in music and the arts-wish we knew how to better tap into our creative potential. Is there a way to more easily connect with the part of our minds that knows how to complete a song, finish a poem, or solve a problem? Music industry veteran Tom Sturges argues that there is. Sturges-who, in his 25-plus-year career, has worked with artists from Carole King and the Foo Fighters to the Red Hot Chili Peppers and Outkast-has developed dependable techniques to help you recognize and harness your own creative power, whenever and wherever you need it. Every Idea Is a Good Idea invites readers to find the pathway to their own creative endeavors."-- "Every Idea is a Good Idea presents brilliant advice on how to access our creativity from the perspective of someone who has spent over 25 years in the music industry and learned how to recognize talent as the former Head of Creative at Universal Music Publishing"--