In the past year, crowdfunding platforms helped generate a staggering $34 billion dollars in funding. But the harsh reality is that the majority of crowdfunding campaigns fail-only 40% meet their goals. And failing means failing hard. If you fall short of your goal by the deadline, not only won't you see any of the money you've worked so hard to raise, but you might actually tarnish your shiny idea. In this book, Alex Daly shows you how to: build a deep fan base prior to launch; understand the psychology of why people give and create the right narrative around your project; find the right platform on which to raise funds; deal with unfulfilled promises and angry backers; create intimacy and promote shareability of your project; best use influence and exclusivity to get funded.