"Howlett draws on the aesthetics of frame theory of demonstrate how the viewer's expectations for understanding the genre of Shakespeare on film - as intertextual and conceptual frames that include Shakespeare's drama, the world, and the audience's ideals - can be manipulated by the director's cinematic techniques.". "Emphasizing that the successful film can transform Shakespeare's text while remaining rooted in Shakespearean conceptions, Howlett raises the question of how directors and audiences understand the genre of Shakespeare on film and reveals how the medium alters the patterns through which the audience views Shakespeare's drama."--BOOK JACKET.