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The PDMA Handbook of New Product Development

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Sally Evans KayRebecca J. SlotegraafSteve UbanProduct Development & Management Association StaffKenneth B. Kahn10 editions

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5 credited authorsSearch language english

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  • Sally Evans Kay

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  • Rebecca J. Slotegraaf

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  • Steve Uban

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  • Product Development & Management Association Staff

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  • Kenneth B. Kahn

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