Ama Educators' Proceedings Enhancing Knowledge Development in Marketing 1990 (Ama Educator's Proceedings Enhancing Knowledge Development in Marketing)

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Ama Educators' Proceedings Enhancing Knowledge Development in Marketing 1990...

William BeardenA. Parasuraman1 editions

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2 credited authorsSearch language english

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William Bearden
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A. Parasuraman
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Ama Educators' Proceedings Enha...William Bearden, A. Parasuraman
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Ama Educators' Proceedings Enhancing Knowledge Development in Marketing 1990 (Ama Educator's Proceedings Enhancing Knowledge Development in Marketing)
William Bearden, A. Parasuraman | Amer Marketing Assn | July 1990