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Successful direct marketing methods

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Cover for Successful direct marketing methods
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Ron JacobsStone, BobBob StoneFirst published 19759 editions

This newly revised and expanded edition of direct marketing's classic work takes the reader step-by-step through the entire direct marketing process - from the why's and how's of successful creative to the business side of profitable direct marketing to the new world of interactive media and relational databases. All media are covered, including the traditional areas of print, broadcast, co-op, and telemarketing, as well as the new electronic and interactive media.

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First publish date 19753 credited authorsSearch language english

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  • Ron Jacobs

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  • Stone, Bob

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  • Bob Stone

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