"Becoming Elektra" is an account of Elektra Records in the Jac Holzman years, from 1950 to 1973. It tells the story of Elektra's growth from a small independent folk label to a major, multi-faceted, hit making concern. But the book is not just a story of one man's business success. It is also about the label's artists and the great music they produced, and other key people who gave the company its identity. The story takes in artists such as The Doors, Love, Judy Collins, The Paul Butterfield Band (with Michael Bloomfield), Tom Paxton, Tim Buckley, Fred Neil, David Ackles, Phil Ochs, Bread, Queen, Mickey Newbury, The Incredible String Band, Carly Simon, The Stooges and The MC5"--Publisher's description.