Advances in services marketing and management, Volume 3 (Advances in Applied Business Strategy)

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Advances in services marketing and management, Volume 3 (Advances in Applied...

David E. BowenTeresa A. Swartz1 editions

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2 credited authorsSearch language english

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David E. Bowen
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Teresa A. Swartz
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Advances in Services Marketing...Teresa A. Swartz, David E. Bowen
AI
Advances in Services Marketing and Management: Research and Practice
Teresa A. Swartz, David E. Bowen | JAI Press | July 1994