"In simple and non-technical terms Data Collection and Analysis explains and illustrates a wide range of techniques and approaches used in social science research projects. This comprehensive textbook covers both quantitative and qualitative approaches to data collection and analysis in social research, considering both the structure and logic of research projects and the ethics and politics of research. A wide range of academic and applied research studies illustrate the text and a set of exercises runs throughout the book to aid the reader in understanding and planning research projects."--BOOK JACKET.