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Advances in National Brand and Private Label Marketing

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José Luis Ruiz-RealRaj SethuramanKusum L. AilawadiJuan Carlos Gázquez-AbadFrancisco J. Martínez-LópezEls GijsbrechtMaría Jesús Yagüe-Guillén3 editions

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7 credited authorsSearch language english

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  • José Luis Ruiz-Real

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  • Raj Sethuraman

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  • Kusum L. Ailawadi

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  • Juan Carlos Gázquez-Abad

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  • Francisco J. Martínez-López

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  • Els Gijsbrecht

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  • María Jesús Yagüe-Guillén

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