The definitive history of Pirelli, a leading multinational company, charts the development of this company against the backdrop of the twentieth century and the rise of globalization. Written by Carlo Bellavite Pellegrini, Professor of Corporate Finance and consultant to Pirelli. With exclusive access to the Pirelli Foundation archives and previously unseen correspondence and interviews, Pirelli: Innovation and Passion is the authoritative account of one of the world's major industrial companies. The history traces Pirelli from its first factory in Milan in 1872 to its current status as a global player with production in 13 countries.--