"Media Matters takes us to the heart of social inequality and the call for social justice by interrogating some of the most important issues of its time. Fiske offers a practical guide to learning how to interpret the ways that media events shape the social landscape, to contest official and taken-for-granted accounts of how events are presented/conveyed through media, and to affect social change by putting intellectual labor to public use. A new introductory essay by former Fiske student Black Hawk Hancock explains the theoretical and methodological tools with which Fiske approaches cultural analysis, highlighting the lessons today{u2019}s students can continue to draw upon in order to understand society today."--Provided by publisher.