"EVA - Economic Value Added - is a measure of the true economic performance of a company and a strategy for creating shareholder wealth. It is also a method of changing corporate priorities and behavior throughout a company, right down to the shop floor. Properly implemented, EVA frees the measurement of corporate performance from the vagaries of accounting conventions and aligns the interests of managers with those of shareholders, ending a decades-long conflict of interest.". "In The EVA Challenge, authors Stern, Shiely, and Ross outline how to implement EVA at all stages - including strategy development, organizational design, training, and incentive compensation."--BOOK JACKET.