"The cosmetics advertising industry has always aimed to sell women an ideal image of themselves by the use of association and persuasion. All Made Up tells the story of the growth of advertising from small black and white ads to glossy pages in mass-circulation magazines. Images from Revlon, Elizabeth Arden, Avon, Guerlain and many more illustrate how 20th-century cosmetics advertising has reflected changes in society. All Made Up contains over 80 beautiful, full colour reproductions of advertisements taken from the Library of Historic Advertising."--BOOK JACKET.