"Written to accompany the seventh edition of Contemporary Strategy Analysis, each case included in this popular casebook is designed to enable students to apply particular concepts and techniques of strategy analysis. By applying ideas, concepts, and analytical techniques to the real-life situations discussed, the cases crucially promote deep learning of strategic management by the students. Used alongside Contemporary Strategy Analysis, or as a stand-alone resource, these contemporary, global cases represent an ongoing commitment to examining the concepts and techniques of business strategy analysis in the context of real business situations." --Book Jacket.