At the time of the great tulip speculation of the 1630s in Holland, the most desirable tulip bulbs were auctioned for more money than the most expensive houses in Amsterdam. At the same time flower paintings which were remarkable for their apparent realism were produced all over Holland and purchased by Dutch families as enduring substitutes for the real thing. This beautiful book reveals the fascinating genesis and growth of a whole genre of paintings that has rarely been studied. Paul Taylor begins by discussing Holland's 'tulipomania' and its effect on the way people thought about floral still lifes. He then considers the religious messages associated with the flower paintings, exploring how religious writers spoke of flowers as moral signposts from God and how some flower paintings were meant to remind viewers of the transience of earthly existence. Flower paintings were not bought only as records of luxury objects or for moral edification, however. They were also enjoyed as works of art, as masterpieces of illusion, composition and colour harmony, so Taylor analyses the art-theoretical writings of the time in order to understand how artists and connoisseurs responded to flower pieces. He concludes by analysing the paintings themselves, tracing the development and refinement of the actual practice of flower painting.