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Handbook of research on digital media and advertising

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Handbook of research on digital media and advertising
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Terry DaughertyNeal M. BurnsMatthew S. Eastin3 editions

"This book bridges the gap between professional and academic perceptions of advertising in new media environments, defining the evolution of consumerism within the context of media change and establishing the practical issues related to consumer power shifts from supplier to user"--Provided by publisher.

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3 credited authorsSearch language english

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  • Terry Daugherty

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  • Neal M. Burns

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  • Matthew S. Eastin

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