"Medical writing and lecturing add a creative and intellectually satisfying dimension to a physician's work, and the information and firsthand knowledge exchanged through medical media foster improved patient care. This handy manual reviews the basic principles of effective communication and offer practical suggestions for writing articles, presenting lectures, and taking high-quality photographs. Throughout the book, emphasis is placed on useful strategies and methods for organizing and preparing information for these forms of presentation. These methods are designed to make writing and lecturing not only easier but also more efficient for the busy physician" - Back cover.