"For the nonprofit seeking to improve programs and increase fundraising, this book provides a step-by-step guide to listening to the needs of your donors through effective survey research. Bruce Campbell explains how to design questionnaires, select sample populations, create focus groups, analyze survey results, and much more. Throughout the book, there are tables, action steps, and sample questionnaires to help tailor your donor research to the organization's mission and goals. Listening to Your Donors is an essential tool for nonprofit executives involved with fundraising, communications, marketing, or public relations."--BOOK JACKET.