Whether you are saving for a particular goal, planning towards retirement or simply maximizing your capital, financial guru Alvin Hall helps you to: Make more informed choices about your investments ; Learn basic analysis techniques to minimize risk and maximize reward ; Understand your own risk tolerance and find an investment style that suits your personality and circumstances. Investing in the stock market can be a complex business, but with practical examples and clear definitions, Alvin makes it a highly accessible one, regardless of your investment experience. Providing easy comparisons of the features, benefits, rewards and risks among the different asset classes, this is the ultimate guide to feeling more comfortable (and smarter) about your investment decisions.