Michael Billig presents a major challenge to orthodox conceptions of nationalism. While traditional theorizing has focused on extreme expressions of nationalism thus making it an exotic and remote concern, Michael Billig turns his attention to the everyday, and so less visible, forms that are deeply ingrained in contemporary consciousness. Banal Nationalism asks why people do not forget their national identity. It contends that nationalism is constantly "flagged" in the media through routine symbols and habits of language. In a well-thought-out analysis, the author shows how assumptions of nationhood are regularly conveyed, often through small familiar turns of phrase, and how these reminders operate mindlessly beyond the level of conscious awareness, like the flag, which hangs unnoticed outside a public building. Banal Nationalism addresses these core features of nationalism while providing the reader with meaningful insights into their own nationality. Billig's elegantly written and broad-ranging book argues forcefully that nationalism continues to be a major ideological force in the contemporary world and will be essential reading for students and academics across the social sciences.