"I learned more starting a business than I did doing anything else." This extremely vulnerable first person account which details beginnings of a startup demonstrates the emotional challenges and struggles of one aspiring entrepreneur. This book set out to answer the question: How do people learn while starting a business? Startup Style Learning explores the ways entrepreneurs learn as a unique and powerful process with the potential to change the education system and business landscape. The research is the result of a year of participant observation, interviews, detailed ethnographic coding, and application of theory to actual early stage entrepreneurs. Read this text and change the way you approach learning any new skill. Research was conducted while Eric Robertson started his first business from 2004-2006.” Source: Publisher