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Up close & personal?

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W. Paul GambleBryan FossNeil WoodcockPaul R GamblePaul GambleMerlin StoneMerlin Stone5 editions

"Up Close and Personal? provides new insights into effective customer relationship marketing." "Based on world-wide research into CRM supported by IBM, Up Close and Personal? brings together the work of three leading experts in the field: Gamble, Stone and Woodcock provide a combination of marketing theory, practical guidance, case studies and implementation techniques, while emphasizing the need for constant re-evaluation."--Jacket.

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7 credited authorsSearch language english

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  • W. Paul Gamble

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  • Bryan Foss

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  • Neil Woodcock

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  • Paul R Gamble

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  • Paul Gamble

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  • Merlin Stone

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  • Merlin Stone

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