Selling Blue Elephants

How to Make Great Products That People Want Before They Even Know They Want Them Howard Moskowitz and Alex Gofman

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Alex GofmanHoward MoskowitzHoward R. MoskowitzMoskowitz, Ph.D, Howard R5 editions

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Alex Gofman
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Howard Moskowitz
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Howard R. Moskowitz
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Moskowitz, Ph.D, Howard R
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