This updated text, Race, Multiculturalism, and the Media, illustrates how, in the past decade, much has changed, yet much still remains the same. Recent developments in the participation, representation, and activism of Latinos, African Americans, Native Americans, and Asian Americans as they have been played out through various media are interwoven throughout the text. The authors thoroughly examine the various forms of the media: film, television, radio, newspaper, magazine - including advertising and a new chapter on public relations.