"Promoting yourself as a health provider, whether you are a reflexologist, osteopath or physiotherapist, requires new skills to those learnt at college. This book provides you with those skills together with many new ideas on how to gain new customers and promote your practice. There is also information within this book which enables you to write an accurate and researched plan to help you identify your target audience. Any marketing or advertising should then reach the right people."--BOOK JACKET.