"Popular usage equates hegemony with dominance - a meaning far from Antonio Gramsei's original concept where hegemony appears as a contested culture that meets the minimum needs of the majority while serving the interests of the dominant class." "This text is the first to present cultural hegemony in its original form - as a process of consent, resistance, and coercion. Hegemony is illustrated with examples from U.S. history and contemporary culture, including practices that represent race, gender, and class in everyday life."--Jacket.