Innovation

The Five Disciplines for Creating What Customers Want

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Curtis R. CarlsonWilliam W. Wilmot1 editions

Outlines a series of principles and steps that managers can use to foster a culture of innovation and creativity within their own companies that can be used to develop an organization that consistently delivers value to its customers.

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Curtis R. Carlson
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William W. Wilmot
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Innovation
Curtis R. Carlson, William W. Wilmot | Crown Business | August 8, 2006