Working closely with the Price Waterhouse management team, a wide variety of chief executives who are successfully managing today's rapid pace of economic change present their ideas about leading and motivating people, unleashing innovation and creativity, and learning from customers to revitalize their businesses. Among the many CEOs represented in the book are the heads of British Airways, Compaq Computer, Monsanto, Royal Dutch/Shell, Enron, Chase Manhattan Bank, and Warner-Lambert. The scope is worldwide: from Bangkok to Oshkosh, from Dusseldorf to Dallas. Straight from the CEO is a tool for managers at every level, focusing on such issues as creating loyalty to customers, organizing globally, fostering individual employee motivation, and leveraging corporate values to enhance performance. These are the pressing issues that face every manager who strives to sort out important contributions from impractical ideas, the gold from the dross, and then take action that gets results. As intellectually stimulating as it is practical, Straight from the CEO is an invaluable report from the executive trenches.