This comprehensive volume of IDEA winners judged by America's finest industrial designers documents how designers are successfully meeting and exceeding the ever increasing demands of consumer, client, and manufacturer. Over 500 photographs, augmented by schematic drawings and conceptual sketches, invite reflection and stimulate creative thinking. Detailed text outlines the design objective and solutions, and result in terms of the product's success on the market, profitability for the client, impact on the environment, and benefits to the user. Organized into three sections - Designing for the Consumer, Designing for Industry, and Environmental and Packaging Design - Innovation: Award-Winning Industrial Design is fully indexed, and includes a comprehensive directory of design firms and manufacturers.