Recent transformations drive a "new urban living" of the middle and upper middle class in large Brazilian cities. From the solet out, the scenery was stimulated by the paradigm shift encamped by the new "Plano Diretor Estratégico de São Paulo " (Strategic Master Plan of São Paulo), which was approved in 2014 and reverted in other cities in the country. Its plausible points are the valorization of pedestrians and the incentive to mixed use and density around public transport. The change is tripartite: at the base, the trade activates the sidewalk; in the body, different uses stimulate diversity; at the top, the urban view comes out. From the solet inside, the fuse was the pandemic and the consequent valorization of the environments in function of remote education and work. The engine of renewal is low interest rates, which drives home loans. The tip of the iceberg of this renewal reveals remarkable contemporary contours. Even though the summit is small in the face of the vulgar submerged mass, it represents a significant set, built by developers and presented in this edition, which has as its only parallel in quantity and architectural quality the distant effervescence paulista in the post-war