The employment market is only getting increasingly more competitive, especially considering there are more people than there are jobs. In order to succeed in not only landing a job, but in landing a dream job, which must pay very particular attention to how we are marketing ourselves to future employers. Let's face it, we are a brand, the employer is the target market and we need to market ourselves in order to make the sale, otherwise known as getting the job! Treat your resume like free advertising for your brand and you will not only succeed in getting one job, you will hopefully have your choice of a variety of jobs! -- from back cover.