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Handbuch Erlebnis-Kommunikation

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Ulrich WünschJörg BernhardtSven Sören BeyerSabine ClauseckerUta RebentrostMike RibaltaMandy Risch-KerstChristian SchmachtenbergDietmar SchmitzJörg SellerbeckRudolf SommerUwe StamnitzRoland WalterMatthias WelkerDavid WiederholdDetlef WintzenUrsula DreesSusanne EiswirtVolker KlenkAnke LanghardtCarsten NilliesSiegfried PaulPeter NevenSteve BrownHarald LemkeAndreas SchäferAndreas GebhardtBernd SchabbingDonald GetzChristiane NeudeckerDavid DeißnerSven TheobaldThomas Sakschewski1 editions

Von Strategie und Konzeption zur professionellen Kreation von Erlebnissen für Kunden, Mitarbeiter und weitere Stakeholder: Wie sich Erlebnis-Kommunikation zielgruppengerecht einsetzen lässt, vermitteln die Experten um Ulrich Wünsch praxisnah und anschaulich. - Prinzipien digitaler/analoger Vernetzung, die für Veranstaltungen und Erlebnisse typisch und zu beachten sind - Formen der Erlebnisgestaltung im Marketing- und Kommunikationsmix, von klassischen Marken-Kampagnen zur Besonderheit Messe und Konferenz - Wichtige Spezialthemen wie Compliance, Technik, Catering, Inszenierung, aber auch Ausbildung - Best Practice, mit aktuellen Fallstudien bekannter Marken und Unternehmen für aufschlussreiches Benchmarking Als kreativer Ideengeber und nützliches Arbeitsinstrument führt das Handbuch ereignisreich durch vielseitige Facetten und Funktionsweisen erfolgreicher Erlebnis-Kommunikation.

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33 credited authorsSearch language german

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  • Ulrich Wünsch

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  • Jörg Bernhardt

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  • Sven Sören Beyer

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  • Sabine Clausecker

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  • Uta Rebentrost

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  • Mike Ribalta

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  • Mandy Risch-Kerst

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  • Christian Schmachtenberg

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  • Dietmar Schmitz

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  • Jörg Sellerbeck

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  • Rudolf Sommer

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  • Uwe Stamnitz

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  • Roland Walter

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  • Matthias Welker

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  • David Wiederhold

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  • Detlef Wintzen

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  • Ursula Drees

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  • Susanne Eiswirt

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  • Volker Klenk

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  • Anke Langhardt

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  • Carsten Nillies

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  • Siegfried Paul

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  • Peter Neven

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  • Steve Brown

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  • Harald Lemke

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  • Andreas Schäfer

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  • Andreas Gebhardt

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  • Bernd Schabbing

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  • Donald Getz

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  • Christiane Neudecker

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  • David Deißner

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  • Sven Theobald

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  • Thomas Sakschewski

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