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Cases in E-Commerce

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Jeffrey RayportJeffrey F. RayportBernard J. Jaworski1 editions

This book provides thirty-seven Harvard-style cases featuring top companies competing in the New Economy. Cases are organized to facilitate discussion of the decision-making process for formulating New Economy enterprise strategy. The presentation mirrors the organization of the eCommerce textbook written by the authors.

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3 credited authorsSearch language english

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  • Jeffrey Rayport

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  • Jeffrey F. Rayport

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  • Bernard J. Jaworski

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