<p>This book constitutes the refereed proceedings of the 8th International Conference on Active Media Technology, AMT 2012, held in Macau, China, in December 2012. </p><p>The 65 revised full papers were carefully reviewed and selected from a numerous submissions. The papers are organized in topical sections on awareness multi-agent systems, data mining, ontology mining, web reasoning, social applications of active media, human-centered computing, personalization and adaptation, smart digital art and e-learning.</p>