"Traditionally books on film or media studies address either film or television, rarely treating them together. Screen Media follows the increasing tendency in tertiary teaching to see film and television as part of a broader field of screen studies. Using wide ranging international examples, and by making clear the links between screen theory and creative practice, it offers undergraduate students the analytical and theoretical vocabulary they need to articulate their ideas about film and television. Topics covered include the historical emergence of screen media and the particularly modern idea of seeing as believing', the commodification of screen media and its role in mediating between individual and society; comparisons and contrasts between the technical and analytical conventions of both media forms; screenwriting, narrative structure, and genre; and the context of reception and the nature of audience responses to various screen texts. Including chapter summaries, discussion questions, and suggestions for further reading, Screen Media is an ideal introduction for undergraduate students to critical engagement with film and television"--Publisher.