"Covering major developments from post-war cybernetics and telegraphy to the Internet and our networked society, Remodelling Communication explores the critical literature from across disciplines and eras on the models used for studying communications and culture. Proceeding model-by-model, Genosko provides detailed explanations of mathematical, semiotic, and reception theory's encoding/decoding models, as well as Baudrillard's critique of models and general models that bring together a variety of disciplinary perspectives. Providing a dynamic, forward-looking reorientation towards a new universe of reference, Remodelling Communication makes a significant, productive contribution to communication theory."--Pub. desc.