How to set up and plan your telemarketing campaignsHow to get through to the right personHow to open the telephone conversation and structure your callHow to build rapport and increase your chances of successHow to reduce objections and handle those you do getHow to close the call and secure your objective'This highly informative, clearly written book covers every aspect of telemarketing in fact, it contains everything you need to know about how to build your business by telephone'HSBC Business Update.