Kids as customers

a handbook of marketing to children

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James U. McNeal2 editions

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James U. McNeal
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Image source: Open Library
Kids as customers
James U. McNeal | Lexington Books, Maxwell Macmillan Canada, Maxwell Macmillan International | 1992
Kids as CustomersJames U. McNeal
KA
Kids as Customers
James U. McNeal | DIANE Publishing Company | October 1, 1998