Founded as a boutique mail-order service in 1963, Biba - the brainchild of designer Barbara Hulanicki - quickly gained cult status, and outgrew several London premises before landing at 99 - 117 Kensington High Street in 1973 as 'Big Biba', 'the most beautiful store in the world'. This book tells the story of the Biba years, from the first ensembles, through the four iconic London shops, to the eventual flourishing of a lifestyle brand that revolutionized British retail and fashion culture.